Love Rap: Track-by-Track or All-at-Once?

I recently got an idea of releasing my upcoming mixtape Music From the Depths of My Heart (Love Rap) on a track-by-track basis, rather than the traditional method of dropping a complete mixtape at once. What this means is I would make one track from the mixtape available on this blog for free download every two weeks or so. There will be five tracks in the mixtape, so it would take about two months for the entire mixtape to drop. At the end of this period, I will release all the songs plus extra materials (artworks etc) in a complete downloadable package.

By releasing single tracks from Love Rap over a period of time, I hope to get more page impressions from visitors, which would hopefully translate into more AdSense revenue for me. Consider a casual listener named Joe Fan. If I release my mixtape on a one-shot basis, Joe would visit my website once to download the mixtape, and he would be exposed to the ads on my website once (one page impression). But if I release one track every two weeks and the mixtape contains five tracks, Joe would have to visit my blog five times to download all the tracks. In the space of two months, he would have been exposed to the ads five times (five page impressions). That translates to better Adsense revenue for me.

I also hope to keep the visitors' attention on this blog longer than usual by releasing the mixtape one track at a time. Previous patterns indicate that when I dropped an entire mixtape at one go, the visitors' count would peak really high for 1 or 2 days as they downloaded the mixtape. Then it would drop drastically until the next mixtape release. Since I don't release mixtapes on a regular basis, the lack of steady audience means I had to be contented writing for incidental readers coming from Google and a handful of good followers (thanks!) and that is quite frustrating, to be honest. So by releasing the mixtape one track at a time, I hope to have more people tuned in to my blog in anticipation of the next song, and at the same time I hope they would read what I have to say in my writings.

Releasing a mixtape on a track-by-track basis is also a great way to customize the experience of listening to my music. If our casual listener Joe doesn't like the current track I'm releasing, he can choose not to download it and wait for the next track to be released. In the end, two listeners may have different versions of the same mixtape, customized according to their personal preferences. Joe may not have track 4 while Jane may not have tracks 2 and 5. This might not work very well for a mixtape containing only five tracks, but for larger number of tracks this aspect of customization is worth thinking about.

A track-by-track release also provides more opportunity for listeners to give their opinions on my music. Whereas people might be daunted by the prospect of reviewing five songs at once, I reckon they can surely provide a review of one song as it's released. For a struggling rapper like me who gives out songs for free, feedback is THE one and only thing that keeps me going. I cannot even begin to stress how much feedback is important to me as a struggling rapper.

I want to know your opinion on this. Do you think I should release my upcoming mixtape Music From the Depths of My Heart one track at a time or all at once?

Thanks for reading
The Rhymeweaver

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The Rhymeweaver
Malaysian hip hop for the intelligent listener

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